Study Guide

Objectives (course unit)

This course supports mainly entrepreneurial aspects of business economics. The students gain both basic theory and hands-on guidance in business planning of a new startup company. Entrepreneurial characteristics, creativity and innovations are discussed in general. Students create a business idea and a business model is developed. Finally a business plan is created understanding different elements of it. Pitching the business idea and plan for the stakeholders is practiced, too.

Content (course unit)

Entrepreneurship, founding an enterprise, basic functions of enterprises. What is the importance of a business plan? How to define value proposition for different customer segments? How to position your own business in the market and gain competitive advantage?

Assessment criteria, satisfactory (1-2) (course unit)

The student can name the core elements of a business plan and a business model. The student is able to create a viable business plan including the business model. He/she is able to give and receive feedback related to business planning and collaborate in a small group on business planning tasks. The student takes responsibility of his/her own studies related to business planning.

Assessment criteria, good (3-4) (course unit)

The student is able to explain the core elements of a business plan and the core elements of a business model. He/she can create a coherent and credible business plan including the business model. The student is able to give and receive constructive feedback related to business planning and take responsibility of his/her studies and group work related to business planning.

Assessment criteria, excellent (5) (course unit)

The student can use additional and recent sources to extend knowledge of business planning and business models. The student is able to justify the decisions in the business plan with proper analysis and commit himself/herself to individual studies and group work related to business planning.

Location and time

Online and virtual work during the fall of 2023. Schedule to be advised.

Exam schedules

Will be provided in class and on the Moodle platform.

Assessment methods and criteria

The evaluation structure for the course will be provided in Moodle and discussed with students.

Assessment scale

0-5

Teaching methods

Online lectures, team assignments and independent work.

Learning materials

Teaching materials will be available on Moodle.

Student workload

The schedule and structure for the students time and effort will be provided and outlined by the teacher at the start of the course.

Content scheduling

Content information will be provided in Moodle

Completion alternatives

No alternative approach available

Practical training and working life cooperation

An authentic approach to teaching and learning is taken to reflect work life realities.

International connections

tbd

Further information

No further information.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student can name the core elements of a business plan and a business model. The student is able to create a viable business plan including the business model. He/she is able to give and receive feedback related to business planning and collaborate in a small group on business planning tasks. The student takes responsibility of his/her own studies related to business planning.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student is able to explain the core elements of a business plan and the core elements of a business model. He/she can create a coherent and credible business plan including the business model. The student is able to give and receive constructive feedback related to business planning and take responsibility of his/her studies and group work related to business planning.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student can use additional and recent sources to extend knowledge of business planning and business models. The student is able to justify the decisions in the business plan with proper analysis and commit himself/herself to individual studies and group work related to business planning.