Event Management and Marketing (5 cr)
Code: IM00DU70-3002
General information
Enrolment period
09.12.2022 - 31.03.2023
Timing
22.03.2023 - 04.05.2023
Credits
5 op
Virtual portion
1 op
RDI portion
2 op
Mode of delivery
80 % Contact teaching, 20 % Online learning
Unit
Media and Arts
Campus
TAMK Mediapolis
Teaching languages
- English
Seats
15 - 30
Degree programmes
- Bachelor's Degree Programme in Media and Arts
Teachers
- Harri Karvinen
Person in charge
Harri Karvinen
Groups
-
19MEDIAART
-
22MEDIAART
-
21MEDIAART
-
20MEDIAART
Objectives (course unit)
Students know how to produce events, happenings and festivals.
Content (course unit)
- Marketing;
- market segmentation,
- market research,
- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office
Assessment criteria, satisfactory (1-2) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Assessment criteria, good (3-4) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Assessment criteria, excellent (5) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Assessment scale
0-5