Skip to main content

Digital Systems in Marketing (5 cr)

Code: 3H00DZ81-3003

General information


Enrolment period

23.11.2022 - 10.01.2023

Timing

20.01.2023 - 30.03.2023

Credits

5 op

Virtual portion

5 op

RDI portion

1 op

Mode of delivery

Online learning

Unit

Business Administration

Campus

TAMK Main Campus

Teaching languages

  • Finnish

Seats

0 - 40

Degree programmes

  • Degree Programme in Business Administration

Teachers

  • Mari Stenvall

Person in charge

Mari Stenvall

Groups

  • 21ALITA

Objectives (course unit)

The student knows how to start and manage e-marketing. The student can use digital media in sales process and knows the channels of it.

Content (course unit)

E-marketing
Digital media
Channels of digital media
Providing digital content

Prerequisites (course unit)

1. year studies or similar skills and knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory

Assessment criteria, good (3-4) (course unit)

Good

Assessment criteria, excellent (5) (course unit)

Excellent

Assessment scale

0-5