Study Guide

Objectives (course unit)

Students
- use methods of marketing communication
- design and implement communication suitable for the target group
- know how to communicate in digital environments
- design and implement campaign communication, event marketing and interest group communications

Content (course unit)

- different forms and methods of communication
- impact through communication
- creating a communication plan
- marketing and campaign communication
- social media in communication
- legislation and copyrights

Assessment criteria, pass/fail (course unit)

Evaluation criteria, pass/fail:
In a passed mark, the student:
- structures the relationship between marketing and communications related to social and health services and applies knowledge to different situations.
- identifies and develops internal and external communications and marketing
- is able to apply existing knowledge to the situation at hand
- gives and receive feedback actively and constructively
- reviews and evaluates issues from the perspective of the client / team / work community
- is able to co-operate responsibly and with consideration of other team members
- demonstrates readiness to develop their interaction skills
- assumes responsibility and commits themself to the work of the team in addition to their own activities

In a failed mark, there are inadequacies in the student's basic information and application of the data in the rejected performance is flawed. The student avoids active participation in learning situations. The student neglects
preparation and does not take advantage of the feedback received.

Assessment scale

Pass/Fail