Study Guide

Objectives (course unit)

This business planning course provides both basic theory and hands-on guidance to business planning. Primary objective is for students to learn the basics of business planning (1st period) and be able to create such a plan (2nd period) for a virtual company.

After completing the course, the students will be able to:
• Understand the structure of a typical business plan
• Describe the purpose of each element of the business plan
• Apply basic business planning principles

Content (course unit)

• What are the features of a good business plan?
• How to create business plan for the virtual company?
• How to determine prices for the products and services?
• Which actions should be taken when implementing a business plan?

Prerequisites (course unit)

Business Planning 1

Assessment criteria, satisfactory (1-2) (course unit)

The student can name the core elements of a business plan and a business model. The student is able to create a viable business plan including the business model. He/she is able to give and receive feedback related to business planning and collaborate in a small group on business planning tasks. The student takes responsibility of his/her own studies related to business planning.

Assessment criteria, good (3-4) (course unit)

The student is able to explain the core elements of a business plan and the core elements of a business model. He/she can create a coherent and credible business plan including the business model. The student is able to give and receive constructive feedback related to business planning and take responsibility of his/her studies and group work related to business planning.

Assessment criteria, excellent (5) (course unit)

The student can use additional and recent sources to extend knowledge of business planning and business models. The student is able to justify the decisions in the business plan with proper analysis and commit himself/herself to individual studies and group work related to business planning.

Assessment scale

0-5