Internationalising Media Concepts and Procucts (5 cr)

Objectives (course unit)

The students are able to develop the business activities of their company in an international environment and to acquire funding for projects. They understand the significance of strategic planning in developing business activities. The students are able to market and sell the organisation's products and services to customers and collaboration partners.

Content (course unit)

The requirements and tools in internationalization. International markets research and plan for the student's own company.

Assessment criteria, satisfactory (1-2) (course unit)

Can recognise and define field-related phenomena and basic concepts. Manages the assigned tasks under supervision/assisted.
Knows diverse courses of action but cannot justify his/her choices Recognises his/her interaction skills. Recognises important courses of action in the field. Takes responsibility for his/her own work. Can describe the economic and wellbeing related effects of his/her own work

Assessment criteria, good (3-4) (course unit)

Structures relations between field-related phenomena and concepts.Can select the most appropriate course of action from diverse options and justify his/her choice. Applies Makes a plan/plans Limits tasks/problems Solves problems.Can give and receive feedback actively and constructively. Considers and assesses things both from his/her and the close community's viewpoint. Can cooperate responsibly and is ready to develop his/her interaction skills.

Assessment criteria, excellent (5) (course unit)

Can search for diverse courses of action and solution alternatives, justify his/her choices and try new courses of action. Assesses diverse solution alternatives. Combines solution alternatives creatively or creates new ones.Uses feedback systematically as a professional growth tool in his/her own work and the community. Considers and assesses himself/herself and his/her professional community or task. Can cooperate responsibly, flexibly and constructively. Develops his/her own and the group's interaction. Works responsibly and in a committed manner considering the community and field requirements and needs. Understands the economic and wellbeing related effects of his/her work and can anticipate them in his/her work.

Location and time

KE 7.9. klo 10–11.30
-ennakkotehtävän anto Orientaatio

KE 5.10. klo 9–12
Ennakkotehtävän purku, Case 1.Kokemuksia kansainvälistymisestä ” Film Tampere ja elokuvakomissiotoiminta suomessa”
Kurssitehtävän antaminen

KE 2.11. klo 9–12
Kansainvälistymisen syyt, trendit, edellytykset, mahdollisuudet, haasteet

klo 13-17
Case 2: Kokemuksia kansainvälistymisestä: esim. musiikkivienti, realitysarjat (Aitomedia)
Kurssitehtävän välikatselmus.

KE 7.12. klo 9–12

Case 3: Kokemuksia kansainvälistymisestä. esim. Pelit, palvelut, tuotteet, digitaalinen design, brandit
Vientiä tukevat verkostot, rahoitusmahdollisuudet

TO 12.1. klo 13-17

- näyttökoe

Assessment scale

0-5