Study Guide

Objectives (course unit)

The students are able to develop the business activities and customership of their company in an international environment. They understand the significance of strategic planning in developing business activities. The students are able to market and sell the organisation's products and services to customers and collaboration partners.

Content (course unit)

Business models of media industry. Researching and analyzing business. Planning and creating customership. The strategic, tactical and operative planning of business.

Further information (course unit)

Language of instruction: Finnish.

Assessment criteria, satisfactory (1-2) (course unit)

Can recognise and define field-related phenomena and basic concepts. Manages the assigned tasks under supervision/assisted.
Knows diverse courses of action but cannot justify his/her choices Recognises his/her interaction skills. Recognises important courses of action in the field. Takes responsibility for his/her own work. Can describe the economic and wellbeing related effects of his/her own work.

Assessment criteria, good (3-4) (course unit)

Structures relations between field-related phenomena and concepts.Can select the most appropriate course of action from diverse options and justify his/her choice. Applies Makes a plan/plans Limits tasks/problems Solves problems.Can give and receive feedback actively and constructively. Considers and assesses things both from his/her and the close community's viewpoint. Can cooperate responsibly and is ready to develop his/her interaction skills.

Assessment criteria, excellent (5) (course unit)

Can search for diverse courses of action and solution alternatives, justify his/her choices and try new courses of action. Assesses diverse solution alternatives. Combines solution alternatives creatively or creates new ones.Uses feedback systematically as a professional growth tool in his/her own work and the community. Considers and assesses himself/herself and his/her professional community or task. Can cooperate responsibly, flexibly and constructively. Develops his/her own and the group's interaction. Works responsibly and in a committed manner considering the community and field requirements and needs. Understands the economic and wellbeing related effects of his/her work and can anticipate them in his/her work.

Assessment scale

0-5