Planning and Implementing E-commerce (5 cr)
Code: 3H00DP16-3006
General information
Enrolment period
02.12.2021 - 31.01.2022
Timing
01.01.2022 - 31.05.2022
Credits
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business Administration
Teachers
- Teppo Yrjönkoski
Person in charge
Teppo Yrjönkoski
Groups
-
20LIKOH
-
20LIKOJ
-
20LIKOTA
-
20LIKOTB
Objectives (course unit)
The course focuses on various areas of e-commerce as well as planning and implementing an online store for an SMS.
After completing the course the students
- are able to plan and develop e-commerce for small businesses
- know the legal particularities related to e-commerce
- are able to plan logistics for e-commerce
- are able to plan and implement marketing for an e-commerce
- know how to set up an online store and produce the necessary contents
- know the characteristics of e-commerce and online business.
Content (course unit)
How to implement an online store?
What legal matters should be considered when implementing an online store?
How to market an e-commerce?
How do logistics work in e-commerce?
What possibilities lie in online business?
Prerequisites (course unit)
1st year courses or equivalent knowledge.
Assessment criteria, satisfactory (1-2) (course unit)
The student can plan and implement a simple e-commerce for small businesses with a little help or develop an existing one with assistance. They are familiar with the legislation. The student knows how e-commerce logistics and marketing work. They are familiar with the possibilities of e-commerce.
Assessment criteria, good (3-4) (course unit)
The student can plan and implement a simple e-commerce for small businesses or develop an existing one. They know the legislation and can apply it to a real business case. The student can plan and implement e-commerce logistics and marketing. They know how to beneficially use online business in the most common situations.
Assessment criteria, excellent (5) (course unit)
The student can plan and implement an e-commerce for a small business or significantly develop an existing one. They know the legislation and can apply it to a real business case. The student can plan and implement e-commerce logistics and marketing. They have mastered the art of online business .
Assessment scale
0-5