Study Guide

Objectives (course unit)

In this course students operate as a management team of a global company. Management teams come up with a company strategy and make decisions to maximize the profits and company value. Company operations are carried out in a business simulation game in a competitive team environment.

After completing the course, the students will be able to:

Utilize the role of strategy as a key success factor.
Explain the interdependence between the different company operations.
Demonstrate knowledge and skills in financial review, company analysis, and strategy formulation.
Utilize tools for entrepreneurial thinking.

Content (course unit)

What is a role of a strategy to manage a company?
How does product portfolio, pricing, marketing and product features impact the demand of the product?
How to analyze company's financial performance and how to impact it?
How to work as a successful team utilizing each team players' strengths?

Further information (course unit)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Assessment criteria, satisfactory (1-2) (course unit)

The student participates in the team work but is able to read the market and company information and utilise that data in decision making if assisted. The student struggles to see the link between the decisions in different company functions and the financial outcome.

Assessment criteria, good (3-4) (course unit)

The student actively participates in the teamwork and completes all the required tasks with good quality. The student is able to analyse the market and company information in order to form a company strategy. The student participates actively in decision making enabling the improvement of the company status. The student understands the link between the various company functions. The student is able to give a presentation about the company's strategy and value, and answer questions related to these topics.

Assessment criteria, excellent (5) (course unit)

The student actively participates in the teamwork and demonstrates a problem-solving attitude. The student successfully analyses the market and company information in order to form a rational company strategy and is able to make decisions aligned with the chosen strategy. The student understands the link between the various company functions. The student is able to give a clear and justified presentation about the company's strategy and the company's value. The student is able to answer various questions about the market situation and the company's value proposal.

Location and time

Class room teaching, see intranet

Exam schedules

The game has several game rounds. The schedule of the rounds will be presented in the first lecture. The course will end with the final presentation.

Assessment methods and criteria

* Performance/ranking in the game (main criterion))
* Quality of written tasks
* Final presentation (0-5)
* Quiz and company audit (pass/fail)
* Attendance and activity in team work impact the grade

Assessment scale

0-5

Teaching methods

Game simulation, lectures, quiz, coaching

Learning materials

Material available in Moodle (lectures and business game simulation guide)

Student workload

4 credit points (27 hours per credit point)

Completion alternatives

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