Study Guide

Objectives (course unit)

Trade and entrepreneurship studies are a study module organized by The K-Retailers’ Association. These e-learning studies cover retail sector and retailer entrepreneurship in Finland. The course Retail Trade Environment and Competitive Tools is one of three courses in this module, dealing with retail in-dustry, customers, distribution channels and competitive tools in retail sector.

The students
- can form a general view on retail trade and its importance in Finland
- can describe the different fields of business in retail trade and the target groups’ behavior and spending
- know the role and duties of supply chain in retail trade
- understand competition tools of retail trade
- can define the role of a retail entrepreneur in a chain store business.

Content (course unit)

What are the basic concepts of retail trade in Finland?
What special characteristic des the customers of retail sector have?
What is the role of a store as part of supply chain?
What is K-retailer entrepreneurship?
What are the competitive tools of a store?

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to prove they have the command of the most essential basic concepts of
retail trade.

Assessment criteria, good (3-4) (course unit)

The student is able to prove they have the command of basic concepts of retail trade and they
recognize the basic principles of retail trade.

Assessment criteria, excellent (5) (course unit)

The student is able to prove they have the command of basic concepts of retail trade and understand the basic principles of retail trade.

Assessment scale

0-5