Study Guide

Objectives (course unit)

Students will learn techniques and strategies for successfully promoting new products and for increasing market shares of existing products. Students will learn how to create strategies for finding new buyers and pitching the products to different customer segments to increase sales. Students will be able to plan and implement diverse growth strategies by offering variations of core product lines to reach a larger audience. Students will be able to plan and execute investments in meeting new infrastructural and staffing needs. The students will be able to identify, iterate and apply the appropriate business model(s) to a startup, research team, or existing business. He/she understand basic legal standards for business growth and internationalization. The students is able to apply sustainable values to new and existing businesses.

Content (course unit)

In this course, students will gain familiarity with various strategies and business models that can help businesses grow. This may include but is not limited to:
- Market penetration
- Market development
- Product and market diversification
- Alternative channels
- Product expansion
- Market segmentation
- Partnerships, mergers and acquistions
- Lean Startup Methods
- Business Modeling
- Funding models and opportunities
- Innovation
- Agility
- Legality

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the basic concepts of business growth, can recognize different strategy types and understands the dynamics of creating and implementing these concepts within a growing business organization. He/she can do basic analysis of business growth strategies, often by receiving assistance from others.

Assessment criteria, good (3-4) (course unit)

The student has a comprehensive understanding of business growth models, can recognize different growth strategies, understands the importance of adopting these concepts in a growing business environment and understands the dynamics of creating and implementing business growth models as a strategic process in a company. The student shows creativity and can justify his/her own ideas.

Assessment criteria, excellent (5) (course unit)

The student masters the sophisticated concepts of growth models, can recognize different growth strategies, sees the importance of growth for a business and understands the dynamics of creating and implementing the growth models for fast-developing organizations as a strategic process in a company. The student is ambitious to grow a business, can justify his/her ideas well and often takes a lead in getting things done in time and with good quality and well-thought strategy.

Assessment scale

0-5