Marketing in Social Media (3 cr)

Objectives (course unit)

During the course the students learn about goal oriented social media content creation for brands and companies.

After completing the course the students
- know how to use different social media channels for marketing purposes
- are able to carry out goal oriented content creation in social media
- are able to plan and implement social media content
- are able to utilize various tools in content creation
- know how to choose the right channels and act in them accordingly
- know how to sponsor posts or buy social media ads.

Content (course unit)

How to choose the right social media channels for a brand?
How to plan and implement goal-oriented social media content creation?
What are the characteristics of the most common social media platforms?
What kind of fields can be found within social media marketing?
What kind of apps and software to use?

Prerequisites (course unit)

2nd year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student can name social media channels and their characteristics and tools. They can name some tools within the channels and apps and, software to make the process easier. The students can make simple posts in a well-known social media. The student knows how to make a content plan and how to sponsor posts.

Assessment criteria, good (3-4) (course unit)

The student can use the most common social media channels accordingly. They know how to choose the right social media channels for a particular campaign. The student can utilize the tools within the channels and apps, and software to make the process easier. They can create sponsored posts and a simple paid campaign for a fixed target group in a well-known social media. The student can make a content plan.

Assessment criteria, excellent (5) (course unit)

The student can use social media channels in a goal-oriented and in an independen manner and master new ones quickly. They know how to choose the right social media channels for a particular campaign. The student can utilize the tools within the channels and apps, and software to make the process easier. Their content is engaging and stands out visually. The students can create sponsored posts and paid campaigns in various social media channels. They can create a goal-oriented content plan and put together target groups.

Location and time

Zoom-tapaamisten pysyvä linkki: https://tuni.zoom.us/j/63978878571

Exam schedules

Ryhmätehtäviä ei ole mahdollista uusia tai korottaa. Puuttuvien yksilötehtävien korotusmahdollisuudet keväällä 2022:
ke 2.2.2022 (ilmoittautuminen viimeistään ke 19.1.2022)
ke 6.4.2022 (ilmoittautuminen viimeistään 23.3.2022)
ke 4.5.2022 (ilmoittautuminen viimeistään 20.4.2022)

Evaluation methods and criteria

Lopullinen arvosana muodostuu Moodlen arviointikirjaan palautettujen tehtävien perusteella. Numeron rakentumista voi seurata reaaliajassa arviointikirjasta. Läpäistäkseen kurssin opiskelijan on suoritettava kaikki tehtävät hyväksytysti (hyväksytty tai miniminumeroarvosana 1). Hyväksymisrajat näkyvät Moodlessa tehtäväkohtaisesti.

Assessment scale

0-5

Learning materials

Oppimateriaali tulee esille Moodle-toteutukselle. Se sisältää kirja- ja verkkolähteitä.

Completion alternatives

Opintojaksolla ei ole tarjolla vaihtoehtoista suoritustapaa.

Practical training and working life cooperation

Somehaasteet toteutetaan oikeille yrityksille.