Managing Sales and Customer Relations (5 cr)
Code: 3H00FE41-3001
General information
Enrolment period
09.06.2022 - 14.08.2022
Timing
01.08.2022 - 16.12.2022
Credits
5 op
Virtual portion
2 op
RDI portion
1 op
Mode of delivery
60 % Contact teaching, 40 % Online learning
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
15 - 40
Degree programmes
- Degree Programme in Business Administration
Teachers
- Mika Jokinen
- Katri Koli
Person in charge
Mika Jokinen
Groups
-
20ALITAI
Objectives (course unit)
During the course students will learn to plan, lead and follow sales and to take care of the customers and customer-ships.
Student is able to
- plan and execute a sales process.
- build and motivate sales organization.
- follow up the development of sales and act accordingly.
- take care of the customer relations.
Content (course unit)
How to carry out a successful sales process?
How b2b is different from b2c?
What happens during an efficient sales meeting?
How to follow the development of sales?
How to lead customer relations in practice?
How is the customer-oriented course of action connected with the company culture?
Prerequisites (course unit)
Previous modules completed or equivalent knowledge.
Assessment scale
0-5