Study Guide

Objectives (course unit)

This course is an introduction into modern b to b-marketing. Students familiarize with marketing, communication and project management in theory and in practise.

After completing the course students
- know the basics of marketing
- know the basics of project management
- know how to act in a projectteam
- can plan and carry out a project
- can describe the oral and written communication in business.

Content (course unit)

What is modern marketing?
Where do the companies need marketing?
What are the competitive assets in marketing?
How do you communicate in business?
How do you utilize the project management tools?
How do you plan and carry out a project?

Assessment criteria, satisfactory (1-2) (course unit)

The student has performed the given exercises. The student knows the basic concepts of marketing, communication and project management.

Assessment criteria, good (3-4) (course unit)

The student has performed the given exercises. The student masters the basic concepts of marketing, communication and project management. The student is abel to solve practical problems concerning these topics and he can validate his solutons. The student can apply what he has learnt to practical situaitions.

Assessment criteria, excellent (5) (course unit)

The student has performed the given exercises. The student masters the basic concepts of marketing, communication and project management. The student is abel to solve and analyze practical problems concerning these topics and he can validate his solutions comprehensive. The student can search information independently and plan different solutions in demanding situations.

Assessment methods and criteria

Reffering to evaluation criterias

Assessment scale

0-5

Teaching methods

Lessons, project work and mentoring

Learning materials

Materials will be destrebuted during the lessons

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student has performed the given exercises. The student knows the basic concepts of marketing, communication and project management.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student has performed the given exercises. The student masters the basic concepts of marketing, communication and project management. The student is abel to solve practical problems concerning these topics and he can validate his solutons. The student can apply what he has learnt to practical situaitions

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student has performed the given exercises. The student masters the basic concepts of marketing, communication and project management. The student is abel to solve and analyze practical problems concerning these topics and he can validate his solutions comprehensive. The student can search information independently and plan different solutions in demanding situations.