Modern Digital Selling (1 cr)

Code: NN00FO11-3001

General information

Enrolment period: 05.04.2021 - 26.12.2022; Registration for the implementation has ended.

Timing: 01.08.2021 - 31.12.2021; Implementation has ended.

Credits: 1 cr

Virtual portion: 1 cr

Unit: HUBS

Campus: TAMK Main Campus

Teaching languages: English

Seats: 10 - 50

Teachers: Miina Kivelä

Person in charge: Miina Kivelä

Course: NN00FO11

Objectives (course unit)

This course provides an introduction into digital sales. During this online course you will get an overview into different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.

Learning outcomes
After completing the course you:
• will have a basic understanding what digital sales consists of
• know how to set and measure goals in digital sales
• know how to use buyer personas
• understand how to create value in online world
• describe the basic steps on customer journey
• know how to organize an online sales meeting

Content (course unit)

This course will cover the next six topics:
• Introduction to digital selling
• How to you set goals and track process in digital sales?
• How can you use buyer personas in digital sales?
• How do you help and create value to customers instead of pushing?
• How do you convert leads into customers?
• How do you do selling 100% online?

Assessment criteria, pass/fail (course unit)

Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.

Location and time

Join anytime!
Digital selling: https://moodle.tuni.fi/course/view.php?id=17350
Key: DS21

Assessment scale

Pass/Fail

Teaching methods

The course consists of self-paced online learning. You will be guided through a series of short videos and learning exercises to achieve the learning outcomes. You will need to acquire additional knowledge in literature, articles and different online materials.

Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)