Modern Digital Marketing (1 cr)

Objectives (course unit)

This course gives you an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.

Learning outcomes
After completing the course you:
• will have a basic overview on different areas of digital marketing
• are able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing

Content (course unit)

• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?

Assessment criteria, pass/fail (course unit)

Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.

Location and time

Course is self paced online learning in Moodle.

Assessment methods and criteria

You pass by returning all assignments.

Assessment scale

Pass/Fail

Teaching methods

The course consists of self-paced online learning. You will be guided through a series of short videos and learning exercises to achieve the learning outcomes. You will need to acquire additional knowledge in literature, articles and different online materials.

Learning materials

Materials are published in Moodle because some of them are for particular assignments.

Student workload

Course is a 24H Mooc that consists of 4 section, which are all 6 hours worth of studying.

Content scheduling

Course is a 24H Mooc that consists of 4 section, which are all 6 hours worth of studying.

Completion alternatives

Not available.