Principles of Visual Communication (5 cr)
Code: IM00DS80-3002
General information
- Enrolment period
- 08.12.2020 - 13.01.2021
- Registration for the implementation has ended.
- Timing
- 12.01.2021 - 23.03.2021
- Implementation has ended.
- Credits
- 5 cr
- Virtual portion
- 4 cr
- RDI portion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- Media and Arts
- Campus
- TAMK Mediapolis
- Teaching languages
- English
- Seats
- 10 - 25
- Degree programmes
- Bachelor's Degree Programme in Media and Arts
Objectives (course unit)
The students are able to analyze different communication situations and learn about theories of cognitive psychology and communication in an international student team.
Content (course unit)
Gestalt theories, psychology of perception, colour theory, typography, sustainable development.
Prerequisites (course unit)
Basics of the subject.
Assessment criteria, satisfactory (1-2) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Assessment criteria, good (3-4) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Assessment criteria, excellent (5) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Location and time
The course is organized in Mediapolis campus. The classroom for most of the lectures is Ada, 10016
Assessment scale
0-5
Teaching methods
Lectures, individual tasks, group works, learning diary.
Learning materials
Materials for the lectures are provided. Books, literature and online resource lists are provided.
Completion alternatives
Some parts of the lectures or task may be skipped would the student had acquired the necessary skills before. For this get in contact with the lecturers.
Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)
Poor attendance, course tasks partly missing, the course task barely meet the criteria. The learning diary shows that basic knowledge is achieved.
Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)
Good attendance, Course tasks fill the criteria. The learning diary shows good knowledge on the topic is achieved.
Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)
Good attendance. The course tasks fill or exceed the criteria set for the tasks. Student has portrayed pro activity. The learning diary portrays excellent understanding on the topic.