Networking and Marketing (5 cr)

Objectives (course unit)

Students is able to
- market creative economy enterprises both in finnish and foreign market areas by using current
marketing channels
- find co-operation partners for their activity
- collaborate in an international student team
- pay attention to the needs of customers and network

Content (course unit)

-Marketing
-Networking
-Integration to cultural export studies
-Lectures, workshops and assignments.
-Hands-on work in various projects. Pitching.
- Sustainable development

Assessment criteria, satisfactory (1-2) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, good (3-4) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, excellent (5) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Exam schedules

no

Assessment methods and criteria

Minimum 50% attendance in contact studies. Active participation in the course. Standard of accomplished tasks.
0= not passed
1-2 = satisfactory
3-4 = good
5 = excellent

Assessment scale

0-5

Teaching methods

Contact teaching, learning assignments, field work, project work

Learning materials

no

Student workload

135 hours of which contact lessons 55 hours

Content scheduling

5 day basics of marketing and customer relationship. 1 day social media marketing. 2 day press release. 2 day networking.

Completion alternatives

no

Practical training and working life cooperation

Co-polis Co-operative

International connections

no

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

The tasks were not delivered and less than 50 % attendance.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

All tasks delivered and active participation. At least 50% attendance of in contact lessons.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Good quality in all tasks, all tasks delivered, active participation.
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions in principle. Student shows that they have knowledge in the area of the subject of the courses and that they have a good over all view of the context. Student is able to use basic determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show over all good quality.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

5 Excellent
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions with a clear structure. Student shows that they have an excellent knowledge in the area of the subject of the course and that they have a good over all view of the context. Student uses fluently determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show excellence in detail.