Study Guide

Objectives (course unit)

The student will be able to
• search and analyze international marketing environment & competition information of new target markets
• apply the knowledge of the market analysis to create the company’s internationalization strategy and a plan that identifies the business’ price points, target markets, and competition according to the company’s missions and goals
• build a marketing plan that explains how the business generates international customers through different marketing activities like advertisements, digital marketing, trade show participation, etc.
• plan, build and manage a value-based sales organization with knowledge of business-to-business selling and sales management in the international environment of the target country.

Content (course unit)

How to find and analyze the knowledge of different target markets?
How to apply the gained knowledge to the company's internationalization plan?
How to build a marketing plan to achieve the goals set in the company's internationalization plan?
How to construct a functional, efficient international sales organization matching the company's internationalization strategy?

Further information (course unit)

If selected, a minimum of 3 credits is required.

Assessment criteria, pass/fail (course unit)

Passed
The student knows how to find and analyze information of different markets and apply that information in the internationalization plan of a company. The student is able to build a marketing plan to achieve the goals set in the company's internationalization plan. The student is able to construct a proficient international sales organization matching the company's internationalization strategy.

Failed
The student has not shown that they are capable of finding, analyzing and applying market information for the internationalization plan of a company. They are not capable to build a marketing plan or construct international sales organization matching the company's internationalization strategy.

Location and time

According to Proakatemia's common schedules and by organizing independently.

Exam schedules

No exams.

Assessment methods and criteria

According to Curriculum;
- quantity in timesheet (internal HOPS) reporting hours in seminars, learning cells, team and business meetings
- reading, studying and publishing essays as agreed
- self-reflection, feedback from team and coach, and possibly from the community or customers.

Assessment scale

Pass/Fail

Teaching methods

There are hardly any traditional lectures or exams at Proakatemia. Learning methods and environments are for example training sessions & "pajas" (primings, dialogue, workshops, independent studying), literature, writing and publishing, expert lectures and other fact-finding, project work, seminars, learning cells, and common events. Learning is connected with business projects.

Courses related to Leadership, Sales, marketing, Customers & Networks, Finance and Trade Specific competencies are mostly learned by attending seminars and learning cells and by way of literature/essays.

Learning materials

Literature, seminar and learning cell advice from coaches, teachers and other teampreneurs.

Student workload

1 cr = 27 hours of students' work, which is reported in personal timesheets.

Content scheduling

Student chooses and plans themselves when, how deeply, and in which order they learn this content.

Completion alternatives

To be agreed with your own team coach.

Practical training and working life cooperation

Seminars, learning cells and literature are related to development of own business.

Further information

Studies at Proakatemia are integrated to teampreneurs businesses. It is not possible to study separate courses of the curriculum without special arrangements.

Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)

Passed,
when quality of the learning outcomes is acceptable and the hours and essays have been reported as agreed.

Failed,
if there is lack of hours or the learning outcomes do not meet the learning objectives of the course.