E-commerce Strategy and Planning (5 cr)

Objectives (course unit)

The students will learn about strategic planning in e-commerce business model. During this course the students will learn about different kinds of strategic actions and tools that can be used in e-commerce. The student will study different strategy options and make a strategic growth plan for an e-commerce business.

After completing the course student will be able to
- make a strategic growth plan for e-commerce
- understand e-commerce risks and management
- define scalability possibilities and obstacles

Content (course unit)

• How to create an e-commerce strategy?
• What does a company need for a growth strategy?
• Why strategic thinking is important?
• Core concepts of strategic management in e-commerce
• Prerequisite: Business planning 1 & 2, E-commerce and platform economy, or equivalent

Prerequisites (course unit)

Prerequisite: Business Planning 1 and 2, E-commerce and Platform Economy, or equivalent (Knowledge about digital platforms)

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to identify principles of the business strategy and strategic planning. He/she recognizes and is able to determine elements of growth strategy. The student is able to participate in a team project performing the given tasks in according to instructions.

Assessment criteria, good (3-4) (course unit)

The student is able to determine and apply the concept and tools of the business strategy and strategic planning. He/she is able to conduct some analysis and suggest development actions suitable for the business strategy. The student actively contributes to a team project being able to receive and give constructive feedback.

Assessment criteria, excellent (5) (course unit)

The student masters the concepts and different models of strategic planning and is able to connect business strategy to e-commerce strategy. He/she is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given e-commerce problem. The student acts in a flexible and constructive way in team projects developing the team’s interaction.

Location and time

Online sessions. Schedule to be updated.

Assessment methods and criteria

Pair task. Evaluation based on the criteria.

Assessment scale

0-5

Teaching methods

Online sessions and self-study. Moodle course part of the course.

Learning materials

Leading Digital Strategy : Driving Business Growth Through Effective E-commerce By Bones, Chris and Hammersley, James

Plunkett's E-Commerce & Internet Business Almanac 2018 : E-Commerce & Internet Business
Industry Market Research, Statistics, Trends & Leading Companies
by Jack W. Plunkett

Completion alternatives

None

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Not returning the given tasks on time.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Grade 1-2
The student is able to identify principles of the business strategy and strategic planning. He/she recognizes and is able to determine elements of growth strategy. The student is able to participate in a team project performing the given tasks in according to instructions.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Grade 3-4
The student is able to determine and apply the concept and tools of the business strategy and strategic planning. He/she is able to conduct some analysis and suggest development actions suitable for the business strategy. The student actively contributes to a team project being able to receive and give constructive feedback

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Grade 5
The student masters the concepts and different models of strategic planning and is able to connect business strategy to e-commerce strategy. He/she is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given e-commerce problem. The student acts in a flexible and constructive way in team projects developing the team’s interaction.