C-LAB (5cr)

Objectives (course unit)

C-LAB means commercialization LAB

C-LAB is an 8-week sprint where you will develop ideas from experiment to a concreate and sustainable launching plan – to create value and impact. You will co-operate and work in a multidisciplinary team together with the idea creator/owner.

After the course you:
- understand the different phases in a commercialization process
- can apply knowledge and modern development tools
- can use lean methodology and consumer centricity for a launch plan
- can work together in a team and co-operate with others to develop ideas and turn them into action

Content (course unit)

C-LAB focuses on real life cases. The program supports moving from experiment phase to commercialization phase:

- How to turn an idea to create many-sided value?
- Customer centric idea development: learning quickly from success and failures
- How to use digital platforms/tools to evaluate the idea and creating business?
- Modern sales and marketing

The program is facilitated by a commercialization coach. The process is:
1) new information
2) active dialogue
3) explorations
4) summarizing

The development cycle is based, where applicable, Scrum and Lean Startup methodologies, TAMK Proakatamia's model of team learning as well as Massachusetts Institute of Technology’s (MIT) Disciplined Entrepreneurship framework.

Assessment criteria, pass/fail (course unit)

Approved when you have demonstrated commitment and productivity in 8-week C-LAB work. You can do it by showing to understand the assignment, being capable to provide ideas, seeking for solutions and making a presentation that is understandable to the team. You can run an experiment to the business idea and can independently describe the occurred commercialization process, its phases and outcome.

Failed if you cannot describe what was done during the commercialization process, its phases, methods and outcome. You have not gained the knowledge required to run a commercialization project.

Location and time

08.03.2021 - 03.05.2021 on Mondays at 12.15-16.00 online.

Assessment methods and criteria

Student activity: attending lectures and participation in teamwork. Given and received feedback from other team members. Client's feedback. Self-reflection. Final presentation: written output and performance. Team-coach meetings and discussions.

Assessment scale

Pass/Fail

Teaching methods

Joint weekly online lectures 08.03.2021 - 03.05.2021 on Mondays at 12.15-16.00. Tools and materials distributed in lectures. Teamwork to solve the client's commercialization challenge. Individual coaching sessions or coaching sessions between the team and the coach. Lectures of other experts.

Learning materials

Aulet, Bill: Disciplined Entrepreneurship: 24 Steps to a Successful Startup (Wiley) ISBN: 978-1-118-69228-8

Aulet, Bill: Disciplined Entrepreneurship: Workbook (Wiley) ISBN: 978-1-119-36579-2

Both available at Tampere University Library as an e-book.

Bill Aulet’s webinar at https://youtu.be/GtWexnfPhKk

Materials, tools, articles and videos distributed in lectures. Material provided by the client on the commercialization challenge to be solved.

Student workload

5 ects = 135 hours.
Joint lectures 32 h.
Contacts with stakeholders 7 h.
Teamwork 48 hours.
Independent work 48 hours.

Further information

https://hubs.fi/en/studies/study-calendar/c-lab/

Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)

Approved when you have demonstrated commitment and productivity in 8-week C-LAB work. You can do it by showing to understand the assignment, being capable to provide ideas, seeking for solutions and making a presentation that is understandable to the team. You can run an experiment to the business idea and can independently describe the occurred commercialization process, its phases and outcome.

Failed if you cannot describe what was done during the commercialization process, its phases, methods and outcome. You have not gained the knowledge required to run a commercialization project.