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Innovations and Business Management (5 cr)

Code: 3B00DW45-3001

General information


Enrolment period
10.06.2020 - 01.09.2020
Registration for the implementation has ended.
Timing
24.08.2020 - 23.09.2020
Implementation has ended.
Credits
5 cr
Mode of delivery
Contact learning
Unit
International Business
Campus
TAMK Main Campus
Teaching languages
English
Seats
0 - 40
Degree programmes
Bachelor's Degree Programme in International Business
Teachers
Sean Morga
Person in charge
Sven Rassl
Course
3B00DW45

Objectives (course unit)

Learning outcomes of the course:
The course provides a theoretical overview and the tools for creating innovations for profitable business. Using service creation as a tool, it provides insights of product and services development process and the positioning of innovation into right marketplace. Also, creating a reasonable business model and basics of ensuring the intellectual property rights (IPR’s) are discussed.

After completing the course, students will be able to:
• Understand the different aspects of innovation, and its role in developing a business
• Recognize, assess and suggests solutions for supporting organizations innovation performance
• Apply innovation theories and practices in a variety of business settings
• Evaluate the business feasibility of innovations, products and services
• Understand the product and service design process phases
• Identify the critical phases of product and service design projects

Content (course unit)

How to foster innovations?
How to develop products and services from innovations?
What are intellectual property rights and how to ensure them?
How to evaluate project business feasibility?

Prerequisites (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student can name different aspects of innovation, and their role in developing a business. He/she can recognise solutions for supporting an organisation’s innovation performance. The student is able to apply innovation theories and practices in a variety of business settings. He/she can evaluate the business feasibility of innovations, products and services. The student recognises the different phases in the product and service design process.

Assessment criteria, good (3-4) (course unit)

The student is familiar with the different aspects of innovation, and their role in developing and growing a business. He/she can recognise and assess solutions for supporting an organisation’s innovation performance. The student understands the strategies most effective for exploiting innovations. The student is able to apply innovation theories and practices in a variety of business settings. He/she can evaluate the business feasibility of innovations, products and services. The student can plan, implement and assess the different phases of the product and service design process. He/she can identify critical phases of product and service design projects.

Assessment criteria, excellent (5) (course unit)

The student has in-depth understanding of the different aspects of innovation, and their role in developing and growing a business. He/she can recognise, assess and advocate the most suitable solutions for improving an organisation's innovation performance. The student can develop and implement the most effective strategies for exploiting innovations. The student is able to implement innovation theories into practice in a variety of business settings. He/she can boost the business feasibility of innovations, products and services. The student can plan, implement and assess the different phases of the product and service design process. He/she can tackle critical phases of product and service design projects.

Assessment scale

0-5

Teaching methods

The course will be delivered online using Tuni Moodle. Live sessions will be held via Zoom.

Further information

-

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