Industrial Economics and Marketing (4 cr)

Objectives (course unit)

After completing this course student:
- can describe and explain the determinants of the size, ownership and structure of firms
- can describe and explain the pricing behaviour of companies, market structure, competition and strategic interactions of different business practises

Content (course unit)

Economics of industrial structure; size and organisation of firms, business strategy, competition policy and regulation, pricing behaviour, growth, productivity, technological change.

Exam schedules

An exam will be organised only upon joint agreement between responsible teacher and course attendants. Baseline is that there is no exam on this course.

Evaluation methods and criteria

The course will be assessed based on the TAMK's general assessment criteria (=a method will be informed at course's start).

Assessment scale

0-5

Teaching methods

Processive learning, interactive discussions, rehearsals (written & oral).
Can include also other type of activities

Learning materials

To be informed at the course start.
Each student is strongly encouraged on individual, preferably most focused, relevant data mining from any chosen source (dissertations / articles / magazines / literature / media / interviews / web)

Student workload

Course entity is thus planned that student's time consumption equals at each time Tamk's preset requirement. Face-to-face occurring class room educational activities is only a part of the students' work load. Another part student work is all the processing that takes via groups, e.g. in form of discussion, analytical processing of information and additionally fulfilling requirements set for individual work, reporting, presentations and overall performing given activities throughout the course. Third part students' work is individually performed data mining and principles of knowledge managing

Content scheduling

Weekly lectures during entire course - however, changes to this may occur in some reasons. In such cases teacher usually informs students by email or other, jointly agreed manner.

Practical training and working life cooperation

No practical training is foreseen, but it is preferred, that participants actively promote during the entire course their connections and understanding. All the co-operative measures towards industrial, economic and business life such as direct contacts, interviews, data collecting or own work life practices are considered as additional value for course accomplishing.

International connections

It is preferred, that participants actively promote during the entire course their international connections and networking. Additionally can be agreed on separate arrangement for students to acquire special knowledge or information.

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Student has not participated adequately, the minimum required amount on face-to-face classes / written report fails to comply with preset requirements / written report is quantitatively and qualitatively insufficient, nor does it meet the course learning objectives (Obs! any of these issues alone will lead to failed note = 0)

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Student will achieve the minimum acceptable level by: participating the minimum required amount on face-to-face classes / written report includes the essential content (ref: study plan) / student (or /-s) prove with their written output (both content and form) to possess basic knowledge & skills, parallelly presenting and emphasizing information relevant to objectives / regarding other requirements, please refer evaluations criteria (available in course Tabula)

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Student will achieve the minimum acceptable level by: participating the minimum required amount on face-to-face classes / written report includes the essential content (ref: study plan) / student (or /-s) prove with their written output (both content and form) to possess good knowledge & skills, parallelly combining already existing, original material with by themselves provided, value-adding information or knowledge / / regarding other requirements, please refer evaluations criteria (available in course Tabula)

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Student will achieve the minimum acceptable level by: participating the minimum required amount on face-to-face classes / written report includes the essential content (ref: study plan) / student (or /-s) prove with their written output (both content and form) to possess exceptional knowledge & skills, parallelly combining already existing, original material with by themselves provided, value-adding information or knowledge in such a manner that this process will provide entirely new information (deductions, implications, applications, discoveries, summaries)/ / regarding other requirements, please refer evaluations criteria (available in course Tabula)