Digital Systems in Marketing (5cr)
Code: 3H00CU38-3004
General information
- Enrolment period
- 02.12.2019 - 31.12.2019
- Registration for the implementation has ended.
- Timing
- 01.01.2020 - 31.07.2020
- Implementation has ended.
- Credits
- 5 cr
- RDI portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business Administration
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Business Administration
Objectives (course unit)
The student knows how to start and manage e-marketing. The student can use digital media in sales process and knows the channels of it.
Content (course unit)
E-marketing
Digital media
Channels of digital media
Providing digital content
Prerequisites (course unit)
1. year studies or similar skills and knowledge.
Assessment scale
0-5