Customer-Oriented Marketing Planning (6 cr)
Code: 3H00CE11-3005
General information
- Enrolment period
- 02.12.2019 - 31.12.2019
- Registration for the implementation has ended.
- Timing
- 01.01.2020 - 31.07.2020
- Implementation has ended.
- Credits
- 6 cr
- Local portion
- 6 cr
- Mode of delivery
- Contact learning
- Unit
- Business Administration
- Campus
- TAMK Mänttä-Vilppula
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Business Administration
- Teachers
- Tomi Leino
- Harri Karvinen
- Course
- 3H00CE11
Objectives (course unit)
The student can execute customer related marketing. He/she knows the methods of marketing research and planning. The student can make small-scale marketing plans.
Content (course unit)
Customer related marketing
Research and planning of marketing
Marketing plan
Assessment scale
0-5