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Customer-oriented Marketing Planning (10cr)

Code: 3H00CU37-3003

General information


Enrolment period
02.11.2019 - 31.12.2019
Registration for the implementation has ended.
Timing
01.01.2020 - 31.07.2020
Implementation has ended.
Credits
10 cr
RDI portion
8 cr
Mode of delivery
Contact learning
Campus
TAMK Main Campus
Teaching languages
Finnish
Degree programmes
Degree Programme in Business Administration
Teachers
Mika Jokinen
Lea Sirèn
Kirsi Tanner
Course
3H00CU37

Objectives (course unit)

The student can execute customer related marketing. He/she knows the methods of marketing research and planning. The student can make small-scale marketing plans. He/she can use the graphic software applications.

Content (course unit)

Customer related marketing
Research and planning of marketing
Marketing plan
Graphic design and basic use of graphic software applications.

Prerequisites (course unit)

1. year studies or similar skills and knowledge.

Assessment scale

0-5

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