Introduction to Experience Economy (2cr)
Code: 3B00EP62-3001
General information
- Enrolment period
- 01.11.2019 - 31.12.2019
- Registration for the implementation has ended.
- Timing
- 22.05.2019 - 04.06.2019
- Implementation has ended.
- Credits
- 2 cr
- Mode of delivery
- Contact learning
- Unit
- International Business
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Degree programmes
- Bachelor's Degree Programme in International Business
- Teachers
- Mauri Grönroos
- Course
- 3B00EP62
Objectives (course unit)
Selling goods and services is not enough in modern economy. There is a need to consider the extra value of business supply by designing holistic, multisensory experiences for customers. Tourism is a typical business sector to implement experience economy characteristics and benefit from it.
After completing the course, the students will be able to:
• Understand and identify the nature and the characteristics of experience economy.
• Comprehend the characteristics of tourism business
• Apply theories of experience economy, tourist motivational factors and tourist typology in business planning
Content (course unit)
• What is experience economy about and how can we recognize it in modern world?
• What kind of a phenomenon is tourism and what are the main types of tourism business?
• How to apply the characteristics of tourism phenomenon in business planning?
Assessment scale
0-5