Industrial Economics and Marketing (4 cr)
Code: 5E00BG90-3005
General information
- Enrolment period
- 18.01.2019 - 25.02.2019
- Registration for the implementation has ended.
- Timing
- 14.02.2019 - 09.05.2019
- Implementation has ended.
- Credits
- 4 cr
- Local portion
- 4 cr
- Mode of delivery
- Contact learning
- Unit
- Built Environment and Bioeconomy
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Seats
- 25 - 35
- Degree programmes
- Degree Programme in Energy and Environmental Engineering
Objectives (course unit)
After completing this course student:
- can describe and explain the determinants of the size, ownership and structure of firms
- can describe and explain the pricing behaviour of companies, market structure, competition and strategic interactions of different business practises
Content (course unit)
Economics of industrial structure; size and organisation of firms, business strategy, competition policy and regulation, pricing behaviour, growth, productivity, technological change.
Location and time
See the course's schedule in Lukkarikone (https://lukkarit.tamk.fi/).
Exam schedules
An exam in the end of course.
Evaluation methods and criteria
20% active participation in lectures and exercises done during lectures.
30% specific tasks that will be assigned during the course
50% exam which must be passed
Assessment scale
0-5
Teaching methods
Classroom learning,
Case learning,
Processive learning, interactive discussions
Independent studies
Group studies
Learning materials
Course material in Tabula and relevant / articles / magazines / literature / media / interviews / web defined in Tabula. Selections from the course book Slack, Chambers, Johnston; Operations Management.
Content scheduling
TABULA study schedule
Course Induction, corporate economics basics
Marketing
Marketing continued, bridge to product development
Product development
Sourcing, Supply Chain, Logistics
Companies, organization, projects, finance
Group exercise on company analysis
Exam
Completion alternatives
No alternative implementations
Practical training and working life cooperation
Small essays individually
One larger group exercise
These all are case studies on industry.
International connections
Examples from global industry, exchange students participation is welcome
Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)
0 - Student has not participated adequately, the minimum required amount on face-to-face classes / written report fails to comply with preset requirements / written report is quantitatively and qualitatively insufficient, nor does it meet the course learning objectives , failed lecture eam moinimum pass rate, (Obs! any of these issues alone will lead to failed note = 0)
Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)
0 - Student has not participated adequately, the minimum required amount on face-to-face classes / written report fails to comply with preset requirements / written report is quantitatively and qualitatively insufficient, nor does it meet the course learning objectives , failed lecture eam moinimum pass rate, (Obs! any of these issues alone will lead to failed note = 0)