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Tourism Marketing (5cr)

Code: 3B00CW94-3003

General information


Enrolment period
10.06.2019 - 01.09.2019
Registration for the implementation has ended.
Timing
19.09.2019 - 28.11.2019
Implementation has ended.
Credits
5 cr
RDI portion
2 cr
Mode of delivery
Contact learning
Unit
International Business
Campus
TAMK Main Campus
Teaching languages
English
Seats
0 - 40
Degree programmes
Bachelor's Degree Programme in International Business
Teachers
Mari Helenius
Person in charge
Mari Helenius
Course
3B00CW94

Objectives (course unit)

Tourism marketing course focuses on customer-oriented marketing of tourism products and services. The aim is to learn skills needed for planning and implementing tourism marketing and for using a multitude of integrated marketing mix tools for various target groups, business environments and situations.

After completing the course, students will be able to:

• Understand the special features and tools of marketing tourism products and services.
• Analyze factors influencing tourism marketing and be familiar with planning, implementing and monitoring marketing in the field of tourism.
• Apply tourism marketing strategies, planning principles and integrated marketing mix tools for various target markets, business environments and situations.

Content (course unit)

• What are customer needs and requirements for tourism products and services in consumer and business-to-business markets?
• What are the special features, elements, tools and processes of tourism marketing?
• What do the decisions of integrated tourism marketing mix and branding include, how is the value chain created and how is planning and implementation of tourism marketing done?
• What kind of media and technological solutions exist for interactive marketing of tourism products and services and what online business possibilities offer for tourism marketing?
• How to draw up a marketing plan for diverse tourism businesses?

Prerequisites (course unit)

-

Assessment scale

0-5

Further information

-

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