Tourism Marketing (5cr)
Code: 3B00CW94-3003
General information
- Enrolment period
- 10.06.2019 - 01.09.2019
- Registration for the implementation has ended.
- Timing
- 19.09.2019 - 28.11.2019
- Implementation has ended.
- Credits
- 5 cr
- RDI portion
- 2 cr
- Mode of delivery
- Contact learning
- Unit
- International Business
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Seats
- 0 - 40
- Degree programmes
- Bachelor's Degree Programme in International Business
Objectives (course unit)
Tourism marketing course focuses on customer-oriented marketing of tourism products and services. The aim is to learn skills needed for planning and implementing tourism marketing and for using a multitude of integrated marketing mix tools for various target groups, business environments and situations.
After completing the course, students will be able to:
• Understand the special features and tools of marketing tourism products and services.
• Analyze factors influencing tourism marketing and be familiar with planning, implementing and monitoring marketing in the field of tourism.
• Apply tourism marketing strategies, planning principles and integrated marketing mix tools for various target markets, business environments and situations.
Content (course unit)
• What are customer needs and requirements for tourism products and services in consumer and business-to-business markets?
• What are the special features, elements, tools and processes of tourism marketing?
• What do the decisions of integrated tourism marketing mix and branding include, how is the value chain created and how is planning and implementation of tourism marketing done?
• What kind of media and technological solutions exist for interactive marketing of tourism products and services and what online business possibilities offer for tourism marketing?
• How to draw up a marketing plan for diverse tourism businesses?
Prerequisites (course unit)
-
Assessment scale
0-5
Further information
-