Experience Economy and Product Development (5cr)

Objectives (course unit)

Experience Economy and Product Development course is introducing the nature of experience economy and it is focused on practical designing and analyzing experience products in tourism business. Students learn the special characteristics of products and services within tourism industry. Product design model for practical product development is studied.

After completing the course students are able to:

Understand the nature of product development in tourism business
Apply the experience product design tools in product development process
Analyze the existing products and to improve the quality of experience products

Content (course unit)

Which are the characteristics of tourism products and services?

How to apply experience design tools in tourism product development in practice?
How to analyze the existing experience products and how to improve them?

Prerequisites (course unit)

-

Location and time

Tamk, weeks 37-46

Exam schedules

No exam

Assessment methods and criteria

Participating team project tasks, applying academic literature in reporting tasks, team assessment, company co-operation

Assessment scale

0-5

Teaching methods

Lectures, team working, individual studying and reading, report writing, presentations
IMPORTANT: Introduction to Experience Economy 3B00DV87-3001 (or basics of tourism) course must be completed before taking this course! You are not able to take this course, if you can't participate the first meeting during the week 37 and commit yourself in team working in a project.

Learning materials

Will be specified later and published in Tabula

Student workload

Team working 40h
Individual studying 80h
Lectures/meetings 15h

Content scheduling

Team working during weeks 37-46
Weeks 37-38: Course and Task description, team building, lectures, team working, individual studying
Week 39: Team working, visiting company, individual studying
Weeks 40-42: Coach meeting and pitching ideas, team working, individual studying
Week 43- 45: Coach meeting, team working
Week 46: Team presentations

Completion alternatives

Must be discussed with teacher beforehand!

Practical training and working life cooperation

Project commissioned by a company or organized by students.

International connections

International project teams

Further information

IMPORTANT: Introduction to Experience Economy 3B00DV87-3001 (or basics of tourism) course must be completed before taking this course. You are not able to take this course, if you can't participate the first meeting during the week 37 and commit yourself in team working.

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

No participating in team working (team reflection), tasks are not returned or returned very late, task description is not followed, no applying academic literature.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Participating team working is poor/superficial (team reflection). Student is able to produce text/presentations, but there are hardly any academic references. Experience Economy is not understood/identified completely. Lack/mistakes in applying and justifying (tourist segment and profile, business environment, trends/values/society etc.) Experience Pyramid (elements and levels) in case X, several mistakes in reference technique. No original or innovative ideas presented. Lack in presentation skills (level of voice, prepared/organized, reading directly from paper, contact to audience, professional touch), lack in presentation contents (essential contents in logic order, quality of presentation material, audio-visuality, output, length), obvious problems in team dynamics. No company co-operation exists or it is very superficial.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Participating team working is active (team reflection). Student is able to produce text/presentations with several academic references. Experience Economy is understood/identified. Applying and justifying (tourist segment and profile, business environment, trends/values/society etc.) Experience Pyramid (elements and levels) in case X is mostly covered, minor mistakes in reference technique. Original or innovative ideas presented. Presentation skills (level of voice, prepared/organized, practiced beforehand not reading directly from paper, contact to audience, professional touch) and presentation contents (essential contents in logic order, quality of presentation material, audio-visuality, output, length) are on a good level, team dynamics works. Company co-operation clearly exists.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Participating team working is very active (team reflection). Student is able to produce text/presentations with variety of academic references. Experience Economy is understood/identified analytically. Applying and justifying (tourist segment and profile, business environment, trends/values/society etc.) Experience Pyramid (elements and levels) in case X is applied on a professional way, reference technique is correct. Highly original, innovative and unique ideas are presented and justified. Presentation skills (level of voice, prepared/organized, practiced beforehand not reading directly from paper, contact to audience, professional touch) and presentation contents (essential contents in logic order, quality of presentation material, audio-visuality, output, length) are on an excellent level, team dynamics works significally well, “high team spirit”. Company co-operation is active.