Networking and Marketing (5 cr)
Code: IM00BS20-3007
General information
- Enrolment period
- 16.05.2018 - 14.09.2018
- Registration for the implementation has ended.
- Timing
- 06.09.2018 - 14.12.2018
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- RDI portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Media and Arts
- Campus
- TAMK Mediapolis
- Teaching languages
- English
- Seats
- 5 - 25
- Degree programmes
- Bachelor's Degree Programme in Media and Arts
Objectives (course unit)
Students is able to
- market creative economy enterprises both in finnish and foreign market areas by using current
marketing channels
- find co-operation partners for their activity
- collaborate in an international student team
- pay attention to the needs of customers and network
Content (course unit)
-Marketing
-Networking
-Integration to cultural export studies
-Lectures, workshops and assignments.
-Hands-on work in various projects. Pitching.
- Sustainable development
Assessment scale
0-5
Teaching methods
lectures, tasks, presentations
Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)
The tasks were not delivered and less than 50 % attendance.
Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)
All tasks delivered and active participation. At least 50% attendance of in contact lessons.
Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)
Good quality in all tasks, all tasks delivered, active participation.
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions in principle. Student shows that they have knowledge in the area of the subject of the courses and that they have a good over all view of the context. Student is able to use basic determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show over all good quality.
Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)
5 Excellent
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions with a clear structure. Student shows that they have an excellent knowledge in the area of the subject of the course and that they have a good over all view of the context. Student uses fluently determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show excellence in detail.