Service Design (5cr)

Objectives (course unit)

Student is able to:

- Define what service design is
- Apply different service design methods
- Design interactive services in a user-centered and co-creative way
- Use analytics to improve the service experience quality

Content (course unit)

Process, principles, tools and methods, service designer’s role, visual design in digital service design.

Prerequisites (course unit)

None

Location and time

Preliminary dates (changes are possible): 25.10. 1.11. 7.11. 8.11. 15.11. 22.11. 29.11. 5.12. 13.12. Part of the course is organised in Tamk main campus in Kuntokatu.

Exam schedules

No tests, but assignments and presentations.

Assessment methods and criteria

Active attendance to the contact lessons, quality of the presentation and assignments.

Assessment scale

0-5

Teaching methods

Lectures, assignments, issue based discussions, case solutions and student's presentations

Learning materials

Teachers will instruct about reading materials during the course

Student workload

In addition to contact teaching days, reserve time for self study and assignments.

Content scheduling

Basics of service design, Customer journey maps. Service blueprint. Prototyping in service design.

Completion alternatives

The student should talk to the teacher individually if situation demands

Practical training and working life cooperation

This course is organised together with International Business Degree Programme. Visitor lecturers from companies.
The students will connect to the working life through assignments.

International connections

Welcome!

Further information

The students should have basic understanding of user experience design before entering the course.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Attendance: Low
- Satisfactory quality of the team work and presentation
- Satisfactory quality of the individual tasks

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

- Attendance: The student attends most of the contact teaching and takes actively part to discussions
- Good quality of the team work and presentation
- Good quality of the individual tasks

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

- Attendance: The student attends almost all contact teaching and takes actively part to discussions
- Excellent quality of the team work and presentation
- Excellent quality of the individual tasks