International Business Project (5cr)

Objectives (course unit)

This course describes the internationalization process of SMEs. Companies need versatile information in different stages of internationalization. Students will make a project for a case company. Students analyze international marketing environment and they learn how it affects company’s international marketing strategy. The course covers international entry modes and decisions related to international marketing mix.

After completing the course, the students will be able to:

Analyze international marketing environment of a target country.
Describe the main entry modes in international trade.
Apply the knowledge of the international marketplace to international marketing strategy.
Analyze marketing mix decisions when entering to a new target country.
Work effectively in a multicultural team.

Content (course unit)

What are the special features of an international marketing environment?
How does international environment affect company’s international marketing strategy?
What are the main entry modes in international trade?
What are the main product strategies when entering to a new target country?
What are the factors affecting export pricing and promotional mix decisions in the international marketplace?

Assessment scale

0-5

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

No participation.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Partial participation, lectures and project teamwork.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Active participation in project execution, understanding the basic concepts of project management, teamworking.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Active role in project execution, proven teamworking performance.