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Experience Economy and Product Development (5cr)

Code: 3B00CW93-3002

General information


Enrolment period
11.06.2018 - 02.09.2018
Registration for the implementation has ended.
Timing
13.09.2018 - 16.11.2018
Implementation has ended.
Credits
5 cr
Virtual portion
1 cr
RDI portion
2 cr
Mode of delivery
Blended learning
Unit
International Business
Campus
TAMK Main Campus
Teaching languages
English
Seats
0 - 40
Degree programmes
Bachelor's Degree Programme in International Business
Teachers
Sari Matala
Irja Pietilä
Person in charge
Sari Matala
Course
3B00CW93

Objectives (course unit)

Experience Economy and Product Development course is introducing the nature of experience economy and it is focused on practical designing and analyzing experience products in tourism business. Students learn the special characteristics of products and services within tourism industry. Product design model for practical product development is studied.

After completing the course students are able to:

Understand the nature of product development in tourism business
Apply the experience product design tools in product development process
Analyze the existing products and to improve the quality of experience products

Content (course unit)

Which are the characteristics of tourism products and services?

How to apply experience design tools in tourism product development in practice?
How to analyze the existing experience products and how to improve them?

Prerequisites (course unit)

-

Location and time

Tamk, weeks 37-46

Exam schedules

No exam

Assessment methods and criteria

Participating team project tasks, applying academic literature in reporting tasks, team assessment

Assessment scale

0-5

Teaching methods

IMPORTANT: You are not able to take this course, if you can't participate the first meeting during the week 37 and commit yourself in team working in a project.

Learning materials

Will be specified later and published in Tabula

Student workload

Team working during weeks 37-46

Content scheduling

Team working during weeks 37-46

Completion alternatives

Must be discussed with teacher beforehand!

Practical training and working life cooperation

Project commissioned by a company or organized by students.

International connections

International project teams

Further information

IMPORTANT: You are not able to take this course, if you can't participate the first meeting during the week 37 and commit yourself in team working.

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

No participating in team working, lack in applying academic literature

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Participating team work is superficial. Student is able to produce text/presentations, but there are only few academic references and/or theories are not understood. Mistakes in reference technique. No original or innovative ideas presented.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Participating team working is active. Student is able to produce text/presentations with academic references and/or theories, which are understood and applied. Minor mistakes in reference technique. Original or innovative ideas presented.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Participating team working is very active. Student is able to produce text/presentations with academic references and/or theories, which are understood and applied with professional touch. Reference technique is correct. Highly original or innovative ideas presented.

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