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Professional Selling (4 cr)

Code: 3B00CW92-3003

General information


Enrolment period
11.06.2018 - 02.09.2018
Registration for the implementation has ended.
Timing
01.08.2018 - 31.12.2018
Implementation has ended.
Credits
4 cr
Mode of delivery
Contact learning
Unit
International Business
Campus
TAMK Main Campus
Teaching languages
English
Degree programmes
Bachelor's Degree Programme in International Business
Teachers
Niina Syrjälä
Person in charge
Pia Hautamäki
Course
3B00CW92

Objectives (course unit)

During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process.

After completing the course, the students will be able to

• Communicate and negotiate in a demanding business environment.
• Manage a sales process both in b-to-c and b-to-b sales situations.
• Understand the role and usage of digital tools in a sales process.
• Know how to prepare and handle sales situations across cultures.

Content (course unit)

• What are professional sales skills and techniques?
• How to sell successfully in b-to-c and b-to-b settings?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other, selected countries?

Prerequisites (course unit)

-

Further information

There will be two implementations of the course, one in the autumn semester and another in the spring.

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