Customer-Oriented Marketing Planning (6 cr)
Code: 3H00CE11-3003
General information
- Enrolment period
- 23.05.2018 - 31.08.2018
- Registration for the implementation has ended.
- Timing
- 01.08.2018 - 31.12.2018
- Implementation has ended.
- Credits
- 6 cr
- Local portion
- 3 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Blended learning
- Teaching languages
- Finnish
- Seats
- 0 - 30
- Degree programmes
- Degree Programme in Business Administration
- Teachers
- Maj-Lis Läykki
- Hanna Saraketo
- Maija Haaramo
- Person in charge
- Hanna Saraketo
- Course
- 3H00CE11
Objectives (course unit)
The student can execute customer related marketing. He/she knows the methods of marketing research and planning. The student can make small-scale marketing plans.
Content (course unit)
Customer related marketing
Research and planning of marketing
Marketing plan