Customer Communication and Marketing (3 cr)
Code: 7F00CS04-3003
General information
- Enrolment period
- 21.05.2017 - 31.08.2017
- Registration for the implementation has ended.
- Timing
- 01.08.2017 - 31.12.2017
- Implementation has ended.
- Credits
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Physiotherapy
- Campus
- TAMK Main Campus
- Degree programmes
- Degree Programme in Physiotherapy
Objectives (course unit)
Students
- use methods of marketing communication
- design and implement communication suitable for the target group
- know how to communicate in digital environments
- design and implement campaign communication, event marketing and interest group communications
Content (course unit)
- different forms and methods of communication
- impact through communication
- creating a communication plan
- marketing and campaign communication
- social media in communication
- legislation and copyrights