Media Business Models and Financing (5cr)
Code: 2M00CJ34-3002
General information
- Enrolment period
- 10.12.2016 - 08.01.2017
- Registration for the implementation has ended.
- Timing
- 09.01.2017 - 31.05.2017
- Implementation has ended.
- Credits
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Media
- Campus
- TAMK Mediapolis
- Degree programmes
- Master's Degree Programme in Media Production
- Teachers
- Mediatuotanto YAMK Lärare
- Hannele Timola
- Ari Koivumäki
- Person in charge
- Ari Koivumäki
- Course
- 2M00CJ34
Objectives (course unit)
The students are able to develop the business activities and customership of their company in an international environment. They understand the significance of strategic planning in developing business activities. The students are able to market and sell the organisation's products and services to customers and collaboration partners.
Content (course unit)
Business models of media industry. Researching and analyzing business. Planning and creating customership. The strategic, tactical and operative planning of business.
Further information
Language of instruction: Finnish.