Principles of Visual Communication (5 cr)

Objectives (course unit)

The students are able to analyze different communication situations and learn about theories of cognitive psychology and communication in an international student team.

Content (course unit)

Gestalt theories, psychology of perception, colour theory, typography, sustainable development.

Prerequisites (course unit)

Basics of the subject.

Location and time

Classroom Ada, on Tuesday mornings, during period three.

Evaluation methods and criteria

The grades are based on presence and the course task, learning diary.

Assessment scale

0-5

Teaching methods

The course is a theoretical view into visual design. The lectures deal with colour, gestalt principles and design principles.

Student workload

Lectures 50% / Self study 50%

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

0 = Fail; less than half of the course tasks submitted and/or rendered incorrectly; no or hardly any attendance; no feedback to peers and teacher(s)

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

1 = approved; half of the course tasks submitted; some misunderstandings in rendering the tasks; attendance level low; no feedback to peers and teacher(s)
2 = satisfactory; more than half of the course tasks submitted; quality of tasks below average; attendance level low or average; hardly any feedback to peers and teacher(s)

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

3 = good; all course tasks submitted; course attendance and feedback to peers satisfactory
4 = very good; all tasks rendered and submitted correctly in due time; good course attendance and activity; active feedback to peers and teacher(s)

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

5 = excellent; all tasks rendered in an outstanding way and submitted on schedule; high attendance and activity; active and well-thought feedback to peers and teacher(s)