Customer-oriented Business Design (7cr)

Objectives (course unit)

Students will learn to use service design methods. They will contact and communicate with their customers and develop their products further with them.

After completing the course the student will be able to
- develop customer-oriented product or service by using different kind of service design methods
- take into account customers’ needs
- contact customers

Content (course unit)

Course content
- How to test customers’ needs and interests?
- How to use tools for designing customer-oriented products and services?
- How to succeed in customer meetings?

Location and time

8.1 - 25.5

Exam schedules

No possibilities to retake.

Assessment methods and criteria

Course is graded fail / pass. Check below to see what are requirements for pass.

Assessment scale

Pass/Fail

Teaching methods

This course is a part of International Business Entrepreneurship Model. Learning is based to training sessions, book points, seminars and projects.

Learning materials

* Peter. M. Senge – The Fifth Discipline, Belbin – The Five Dysfunctions of a team
* Eric Ries – The Lean Startup
* Jon Miller – Creating a Kaizen Culture
* Stephen R. Covey – The 7 Habits of Highly Effective People
* Dale Carnegie – How to Win Friends and Influence People
* Simon Sinek – Start With Why
* Jim Collins – Good to Great
Possible book changes can be discussed with the coach.

Further information

This course is part of the 30 credit Entrepreneurship module. Students have to take them all. All the courses in the module are:
- Team Learning and Business Innovation
- Lean Business Modeling
- Customer-oriented Business Design
- Go to Market

Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)

To pass the course:
* Participate to every training session
* Get full hours to HOPS
* Read and write acceptable essees from the books mentioned above
* Participate to every sprint