Marketing Communications (10 cr)

Objectives (course unit)

Having participated on this module, students will be able to devise and implement a fully integrated marketing plan for a business start-up.

Content (course unit)

The focal points for this module are new wave marketing, personal marketing, and the integration of marketing into project work.

Prerequisites (course unit)

1st year studies.

Assessment criteria, pass/fail (course unit)

Hyväksytty
Opiskelija osoittaa teoriaosaamisen näyttöjen (ns. esseepisteet), seminaarikäyntien ja käytännön tiimiyritystoiminnan kautta osaavansa suunnitella ja toteuttaa markkinointiviestintää yrityksen tarpeisiin.

Hylätty
Opiskelijalla on puutteellinen markkinointiviestinnän teoria- ja käytännön osaaminen.

Location and time

According to Proakatemia's common schedules and by organizing independently.

Exam schedules

No exams.

Assessment methods and criteria

According to Curriculum;
- quantity in timesheet (internal HOPS) reporting hours in seminars, learning cells, team and business meetings
- reading, studying and publishing essays as agreed
- self-reflection, feedback from team and coach, and possibly from the community or customers.

Assessment scale

Pass/Fail

Teaching methods

There are hardly any traditional lectures or exams at Proakatemia. Learning methods and environments are for example training sessions 'paja' (primings, dialogue, workshops, independent studying), literature, writing and publising, expert lectures and other fact-finding, project work, seminars, learning cells and common events. Learning is connected with business projects.

Courses related to Leadership, Sales, marketing, Customers & Networks, Finance and Trade Specific Competences are mostly learnt by attending seminars and learning celss and by way of literature/essays.

Learning materials

Literature, seminar and learning cell advice from coaches, teachers and other teampreneurs.

Student workload

1 cr = 27 hours of students' work, which is reported in personal timesheets.

Content scheduling

Student chooses and plans themselves when, how deeply, and in which order they learn this content.

Completion alternatives

To be agreed with your own team coach.

Practical training and working life cooperation

Seminars, learning cells and literature are related to development of own business.

Further information

Studies at Proakatemia are integrated to teampreneurs businesses. It is not possible to study separate courses of the curriculum without special arrangements.

Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)

Passed,
when quality of the learning outcomes is acceptable and the hours and essays have been reported as agreed.

Failed,
if there is lack of hours or the learning outcomes do not meet the learning objectives of the course.