Customer-oriented Marketing Planning (10cr)
Code: 3H00CU37-3002
General information
- Enrolment period
- 26.11.2018 - 06.01.2019
- Registration for the implementation has ended.
- Timing
- 01.01.2019 - 31.07.2019
- Implementation has ended.
- Credits
- 10 cr
- RDI portion
- 6 cr
- Mode of delivery
- Contact learning
- Unit
- Business Administration
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Business Administration
- Teachers
- Mika Jokinen
- Lea Sirèn
- Kirsi Tanner
- Course
- 3H00CU37
Objectives (course unit)
The student can execute customer related marketing. He/she knows the methods of marketing research and planning. The student can make small-scale marketing plans. He/she can use the graphic software applications.
Content (course unit)
Customer related marketing
Research and planning of marketing
Marketing plan
Graphic design and basic use of graphic software applications.
Prerequisites (course unit)
1. year studies or similar skills and knowledge.