Business Planning 1 (2 cr)

Objectives (course unit)

This business planning course provides both basic theory and hands-on guidance to business planning. Primary objective is for students to learn the basics of business planning (1st period) and be able to create such a plan (2nd period) for a virtual company.

After completing the course, the students will be able to:
• Understand the structure of a typical business plan
• Describe the purpose of each element of the business plan
• Apply basic business planning principles for the virtual company

Content (course unit)

• What is the importance of a business plan?
• What are the business idea, mission and vision of a business?
• How to define value proposition for different customer segments?
• How to position your own business in the market and gain competitive advantage?
• How to frame an opportunity and draft a business model?

Assessment criteria, satisfactory (1-2) (course unit)

The student can name the core elements needed for starting a company, the stages of a start-up process and the core concepts of business planning. He/she is able to draft a viable business idea and give and receive feedback related to business planning. The student can collaborate in a small group on business planning tasks and take responsibility of own studies related to business planning.

Assessment criteria, good (3-4) (course unit)

The student is able to explain the core elements needed for starting a company, the stages of a start-up process and the core concepts of business planning. The student is able to draft a business idea by applying the entrepreneurial approach, and give and receive constructive feedback related to business planning. He/she takes responsibility of his/her own studies and group work related to business planning

Assessment criteria, excellent (5) (course unit)

The student is able to analyse systematically what is needed for business planning of a start-up company and use additional and recent sources to extend knowledge of business planning. He/she is able to justify the credibility of the business idea. The student commits himself/herself to own studies and group work related to business planning.

Exam schedules

Exam 5.10.2021 at 14-17. Re-take(s) agreed separately.

Assessment scale

0-5

Teaching methods

Lessons and hybrid teaching (Teams) for the remote participants. Individual assignments. Group assignments.

Learning materials

Will be given on first lesson

Completion alternatives

Not possible

Practical training and working life cooperation

no

International connections

no

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student can name the core elements needed for starting a company, the stages of a start-up process and the core concepts of business planning. He/she is able to draft a viable business idea and give and receive feedback related to business planning. The student can collaborate in a small group on business planning tasks and take responsibility of own studies related to business planning.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student is able to explain the core elements needed for starting a company, the stages of a start-up process and the core concepts of business planning. The student is able to draft a business idea by applying the entrepreneurial approach, and give and receive constructive feedback related to business planning. He/she takes responsibility of his/her own studies and group work related to business planning

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student is able to analyse systematically what is needed for business planning of a start-up company and use additional and recent sources to extend knowledge of business planning. He/she is able to justify the credibility of the business idea. The student commits himself/herself to own studies and group work related to business planning.