International Business Project (5 cr)
Code: 3B00CX28-3003
General information
- Enrolment period
- 10.06.2020 - 01.09.2020
- Registration for the implementation has ended.
- Timing
- 02.09.2020 - 02.12.2020
- Implementation has ended.
- Credits
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- International Business
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Degree programmes
- Bachelor's Degree Programme in International Business
- Teachers
- Juha Tuominen
- Course
- 3B00CX28
Objectives (course unit)
This course describes the internationalization process of SMEs. Companies need versatile information in different stages of internationalization. Students will make a project for a case company. Students analyze international marketing environment and they learn how it affects company’s international marketing strategy. The course covers international entry modes and decisions related to international marketing mix.
After completing the course, the students will be able to:
Analyze international marketing environment of a target country.
Describe the main entry modes in international trade.
Apply the knowledge of the international marketplace to international marketing strategy.
Analyze marketing mix decisions when entering to a new target country.
Work effectively in a multicultural team.
Content (course unit)
What are the special features of an international marketing environment?
How does international environment affect company’s international marketing strategy?
What are the main entry modes in international trade?
What are the main product strategies when entering to a new target country?
What are the factors affecting export pricing and promotional mix decisions in the international marketplace?
Assessment scale
0-5