E-business, Mobile and Social Media (5cr)

Objectives (course unit)

This course deals with professional website design and production. It includes commercial issues that are essential for e-business and e-commerce and use of mobile and social media.

After completing the course, the students will be able to:

Understand the content of professional eBusiness and eCommerce-system.
Understand how to design eBusiness and eCommerce.
Familiarise themselves with the mobile and social media possibilities.
Produce a simple website.
Produce content to websites.

Content (course unit)

What are the key features of professional eBusiness and eCommerce-system?
What are the possibilities of e-business concerning tourism?
What are the roles of professional e-Business and eCommerce-system?
How to produce website and connect it to mobile and social media for business and marketing?
How to use social media in tourism e-business?

Location and time

16 classroom sessions on Wednesdays.

Exam schedules

Exam on Wednesday May 3rd, 2017

Teaching methods

Classroom lessons, visitors, individual exercises, team work

Learning materials

e-books and links to other material will be provided later

Student workload

Lessons, individual tasks, team work

Content scheduling

This course deals with professional aspects of e-business in current society. Digitalization and fast disruption in products and services forces businesses continuously to re-think their operations in terms of internet. Mobile devices and social media are harnessed today heavily in running and reaching new, location-aware contextual services, so we will give them special attention.
After completing the course, the students will be able to: Understand the content of professional e-business and e-commerce systems. Understand the production issues related in hosting the commercial e-business solutions. Concept a real international campaign in tourism area and consider widely the possibilities of mobile and social media in implementation.
Content:
What are the key features of a commercial e-business and e-commerce systems?
What are the issues to be considered when hosting e-business solutions globally?
How do main international players in tourism area utilise mobile and social media?
Possibilities of mobile and social media from marketing perspective?
Megatrends and disruption in platforms and how new players (like airBnB, Ûber, smart travel etc.) challenge the old ways of business?
Case study: how to concept and define a practical campaign in tourism area with help from professionals on field?