Basics of International Business (3cr)

Objectives (course unit)

This course describes the first steps of the internationalization process of small and medium sized enterprises (SMEs). Students learn to make a basic market analysis of a new target market for a company. Students analyze international marketing environment (macro and micro) of the target country and help the company with their internationalization plan.

After completing the course, the students will be able to:
• Search for market information of a new target market
• Describe the contents of an international market analysis.
• Analyze international marketing environment of a target country
• Apply the knowledge of the market analysis to company’s internationalization plan.
• Work effectively in a multicultural team.

Content (course unit)

• How to find market information of a new target market?
• What is international market analysis?
• What are the special features of international marketing environment?
• What knowledge is needed when entering into a new target country?
• How to work effectively in a multicultural team?

Location and time

The course will start week 10

Exam schedules

Exam dates will be informed later

Assessment methods and criteria

Grading scale 0 - 5:
Exam + active participation during lectures 50 %
Team project 50 %

Assessment scale

0-5

Teaching methods

Contact teaching, exam, team project

Learning materials

The course literature will be informed later

Student workload

3 ECTS = 80 hours student time usage
1,5 ECTS : lectures + workshops + exam (20 hours) and studying the course literature 20 hours
1,5 ECTS: making the project in teams (40 hours)

Content scheduling

The detailed course plan will be introduces during the first class

Completion alternatives

None

Practical training and working life cooperation

Team project is done for More Joy Oy

International connections

None

Further information

Further information:
Marita Tuomala
marita.tuomala@tamk.fi
tel. + 358 40 846 8057

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Student is not able to name or define the basic concepts of International Business and Entry Modes. The student has failed in exam and / or in International Market Analysis - Team project.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Student has limited knowledge of the basic concepts in International Business and Entry Modes, resulting in exam grades 1 - 2. The student is able to list, define and explain the basic concepts. The International market analysis (team project) remains on a basic level and there are some mistakes in the concepts used. The implications to the business in question remain vague.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Student has good knowledge of the concepts in International Business and Entry Modes, resulting in exam grades 3 - 4. The student is able to use and apply the concepts well in simple tasks. The International market analysis (team project) is sound and the essential knowledge is used and applied. The implications to the business in question are explained and analyzed well.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Student has excellent knowledge of the concepts in International Business and Entry Modes, resulting in an exam grade 5. The student masters the terms and concepts of the subject matter in an excellent manner. The International market analysis (team project) is detailed and analytical and the essential knowledge is used and applied. The implications are explained and analyzed extensively and team creates new ideas to the business in question.