Business Planning 1 (2cr)
Code: 3B00CT28-3004
General information
- Enrolment period
- 12.06.2017 - 03.09.2017
- Registration for the implementation has ended.
- Timing
- 01.08.2017 - 22.10.2017
- Implementation has ended.
- Credits
- 2 cr
- Mode of delivery
- Contact learning
- Unit
- International Business
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Degree programmes
- Bachelor's Degree Programme in International Business
- Teachers
- Matti Karlsson
- Course
- 3B00CT28
Objectives (course unit)
This business planning course provides both basic theory and hands-on guidance to business planning. Primary objective is for students to learn the basics of business planning (1st period) and be able to create such a plan (2nd period) for a virtual company.
After completing the course, the students will be able to:
• Understand the structure of a typical business plan
• Describe the purpose of each element of the business plan
• Apply basic business planning principles for the virtual company
Content (course unit)
• What is the importance of a business plan?
• What are the business idea, mission and vision of a business?
• How to define value proposition for different customer segments?
• How to position your own business in the market and gain competitive advantage?
• How to frame an opportunity and draft a business model?
Exam schedules
For detailed info, see Tabula
Assessment methods and criteria
- Individual exam
- Active participation in contact teaching
- Business idea
Assessment scale
0-5
Teaching methods
Connectivist learning philosophy, contact teaching, collaborative work, individual work, digital learning tools, classroom exercises
Learning materials
Articles and other materials selected by the teacher.
e-book or printed book: Alexander Osterwalder and Yves Pigneur. 2010. Business model generation: a handbook for visionaries, game changers, and challengers.
Student workload
54 hours altogether:
- contact teaching (1/3),
- individual work (1/3)
- project work (1/3).
Content scheduling
1st period 2017
Completion alternatives
None
Practical training and working life cooperation
None
International connections
None
Further information
None
Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)
For detailed info, see Tabula
Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)
For detailed info, see Tabula
Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)
For detailed info, see Tabula
Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)
For detailed info, see Tabula