Basics of International Business (3cr)

Objectives (course unit)

This course describes the first steps of the internationalization process of small and medium sized enterprises (SMEs). Students learn to make a basic market analysis of a new target market for a company. Students analyze international marketing environment (macro and micro) of the target country and help the company with their internationalization plan.

After completing the course, the students will be able to:
• Search for market information of a new target market
• Describe the contents of an international market analysis.
• Analyze international marketing environment of a target country
• Apply the knowledge of the market analysis to company’s internationalization plan.
• Work effectively in a multicultural team.

Content (course unit)

• How to find market information of a new target market?
• What is international market analysis?
• What are the special features of international marketing environment?
• What knowledge is needed when entering into a new target country?
• How to work effectively in a multicultural team?

Location and time

The course will start week 10

Exam schedules

Exam dates will be informed later

Assessment methods and criteria

Grading scale 0 - 5:
Exam + active participation during lectures 50 %
Team project 50 %

Assessment scale

0-5

Teaching methods

Contact teaching, exam, team project

Learning materials

The course literature will be informed later

Student workload

3 ECTS = 80 hours student time usage
1,5 ECTS : lectures + workshops + exam (20 hours) and studying the course literature 20 hours
1,5 ECTS: making the project in teams (40 hours)

Content scheduling

The detailed course plan will be introduces during the first class

Completion alternatives

None

Practical training and working life cooperation

Team project is done for Teknikum Oy

International connections

None

Further information

Further information:
Marita Tuomala
marita.tuomala@tamk.fi
tel. + 358 40 846 8057

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Fail in exam and / or fail in the team project

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course sufficiently. Student understands the basics of the internationalization process of a firm and how to make a market analysis. Student recognizes, is able to determine and use the concepts and models.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student is able to determine and apply the concepts of the subject matter well and is able to apply them in simple tasks.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course excellently. The student masters the concepts of the subject matter in an excellent manner. Student is able to conduct fluent and reasoned analysis and has good capabilities to apply the learning.