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Marketing Law (5 cr)

Code: 3H-418-3005

General information


Enrolment period
28.11.2016 - 09.01.2017
Registration for the implementation has ended.
Timing
01.01.2017 - 31.07.2017
Implementation has ended.
Credits
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
Finnish
Degree programmes
Degree Programme in Business Administration
Teachers
Jarmo Koivuniemi
Hannu Heikkilä
Course
3H-418

Objectives (course unit)

Basic terms, principles and rules of consumer protection law and intellectual property law are considered. In addition, questions regarding regulation of trade are discussed.
Students
- know basic concepts, principles and rules of consumer protection law
- know basic norms that protect consumers, such as demands regarding marketing and terms of contract
- know rules and principles to be considered in consumer trade
- know principles regulating product safety and product liability
- know consumers’ legal protection means and authority organisation
- know basics of trade regulation
- know basic concepts, principles and rules of intellectual property law
- can apply the above-mentioned laws and analyse and solve related legal questions

Content (course unit)

What is consumer protection law?
What are general consumer protection norms?
Rules and principles to be followed in consumer contracts
Safety of products and product liability
Consumers’ legal protection means and authority organisation
Regulation of trade
What is incorporeal right?

Prerequisites (course unit)

2. year studies or similar skills and knowledge.

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