Media Business Models and Financing (5cr)

Code: 2M00CJ34-3001

General information

Enrolment period: 30.11.2015 - 31.01.2016; Registration for the implementation has ended.

Timing: 01.01.2016 - 31.05.2016; Implementation has ended.

Credits: 5 cr

Mode of delivery: Contact learning

Unit: Media

Campus: TAMK Mediapolis

Teaching languages: Finnish

Degree programmes: Master's Degree Programme in Media Production

Teachers: Mediatuotanto YAMK Lärare; Ari Koivumäki

Person in charge: Ari Koivumäki

Course: 2M00CJ34

Objectives (course unit)

The students are able to develop the business activities and customership of their company in an international environment. They understand the significance of strategic planning in developing business activities. The students are able to market and sell the organisation's products and services to customers and collaboration partners.

Content (course unit)

Business models of media industry. Researching and analyzing business. Planning and creating customership. The strategic, tactical and operative planning of business.

Assessment scale

0-5

Further information

Language of instruction: Finnish.